Status Update: Celebrity, Publicity, and Branding in the Social Media Age

Status Update: Celebrity, Publicity, and Branding in the Social Media Age

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Author/Contributor(s): Marwick, Alice E
Publisher: Yale University Press
Date: 01/13/2015
Binding: Paperback
Condition: NEW

A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.