Outmaneuvering Goliath: How Mid-Market CEOs Compete with Giants and Win

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Author/Contributor(s): Theisen, Paul
Publisher: Forbes Books
Date: 4/6/2027
Binding: Hardcover
Condition: NEW
Why the Giants Should Be Nervous

Middle-market companies don’t lack ambition. What they lack is access to the kind of executive judgment that larger competitors take for granted. In Outmaneuvering Goliath, Paul Theisen shows middle-market leaders how to close that gap without hiring a full-time executive they don’t yet need.

Drawing on nearly three decades as a three-time CIO and founder of a leading fractional executive services firm, Paul reveals why AI is raising the premium on leadership rather than replacing it. He also explains why the middle-market’s flat structure can be a hidden competitive strength.

Inside, readers will discover:
  • Why “good enough” leadership costs more than the right leader ever will
  • How the Pyramid of Chaos explains why smart teams keep making bad bets
  • The Five Nouns and Four Verbs operating model that any C-suite can apply
  • How to evaluate and onboard a fractional executive with confidence
  • Why adoption is the true measure of technology ROI

For middle-market leaders ready to compete on wisdom rather than scale, this book delivers the clarity the moment demands.