| Author/Contributor(s): | Bosch, Jorik |
| Publisher: | Lannoo Publishers |
| Date: | 1/12/2027 |
| Binding: | Paperback |
| Condition: | NEW |
Decision-makers deal with a constant stream of emails, calls and notifications every day. Overloaded inboxes and increasingly strict filters are making traditional prospecting methods - ‘send more messages, make more calls’ - less and less effective. Strategic Prospecting shows you how to get noticed in an increasingly crowded environment. Step by step, you will learn how to build a structured approach: from developing a clear strategy and creating relevant prospect lists to writing effective cold emails, designing sequences and using proven scripts. No theoretical concepts, but a practical guide full of examples and proven techniques that will help you start more conversations and move opportunities forward. ‘This is not a “tips and tricks” book. People are looking for value, trust and a reason to take action now. Jorik understands this: he doesn’t build a sales funnel, he builds a runway.
"Read it, highlight it, fold down the corners and put it into practice." — Michael Humblet, Founder of Chaomatic, Co-founder of School of Sales and author of Why Now.
"Jorik is the man who loves prospecting, learns by doing and teaches others how to do it: Go Johnny, erm… Jorik, go go! A great book and highly recommended." — Peter Snauwaert, Sales Manager at Cronos Group.
"This book brings traditional prospecting into the modern ICT world." — Frank Borgenon, Sales Manager at Equans.