| Author/Contributor(s): | Nowé, Igor |
| Publisher: | Lannoo Publishers |
| Date: | 7/29/2025 |
| Binding: | Paperback |
| Condition: | NEW |
Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.