|Author/Contributor(s):||Studeli, Anna ; Stahel, Urs|
|Publisher:||Patrick Frey Edition|
Over 120 close-up photographs uncover the ideologies behind contemporary advertising imagery
In Primal, close-up details of advertisements reveal both the visual tropes of Western advertising aesthetics and the uncanniness of the images themselves. Together, these photographs depict a society steeped in clichés, biases and sexual stereotypes.