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| Author/Contributor(s): |
Herrera-Soler, Honesto ; White, Michael
|
| Publisher: |
Walter de Gruyter
|
| Date: |
06/14/2012
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| Binding: |
Hardcover
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| Condition: |
NEW
|
While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.
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