Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell

Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell

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Author/Contributor(s): Einstein, Mara
Publisher: OR Books
Date: 09/13/2016
Binding: Paperback
Condition: NEW
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.