Adding product to your cart
| Author/Contributor(s): |
Lewis, Martyn R.
|
| Publisher: |
Radius Book Group
|
| Date: |
8/15/2018
|
| Binding: |
Hardcover
|
| Condition: |
NEW
|
In business, nothing happens until somebody buys something. And most businesses have a very good idea of
why a prospective customer should buy their offering but lack critical knowledge about
how their customers actually buy and are often blind to why they may not. As a result of extensive research,
How Customers Buy…And Why They Don’t offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
