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| Author/Contributor(s): |
Simpson, Craig ; Kurtz, Brian
|
| Publisher: |
Entrepreneur Press
|
| Date: |
10/11/2016
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| Binding: |
Paperback
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| Condition: |
NEW
|
Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. From basic principles to time-tested methods of creating effective ad copy that increases profits, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.
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