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| Author/Contributor(s): |
Robinson, Alan G ; Stern, Sam ; Stern, Sam
|
| Publisher: |
Berrett-Koehler Publishers
|
| Date: |
01/01/1998
|
| Binding: |
Paperback
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| Condition: |
NEW
|
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.
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