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| Author/Contributor(s): |
Hatch, Denison
|
| Publisher: |
Taylor Trade Publishing
|
| Date: |
4/30/1997
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| Binding: |
Hardcover
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| Condition: |
NEW
|
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
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