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| Author/Contributor(s): |
Englebaugh, Debi
|
| Publisher: |
Libraries Unlimited
|
| Date: |
05/15/1997
|
| Binding: |
Paperback
|
| Condition: |
NEW
|
Introduce students to the principles and processes of advertising and communication. Hands-on activities with step-by-step instructions and reproducibles teach advertising layout, design, illustration, methods of collecting information about products and consumers, terminology, and copywriting. Suggestions for integrating the lessons with other subject areas are included. Grades 1-4 (adaptable to other levels).
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