The Why of the Buy: Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card

Author/Contributor(s):	Mink Rath, Patricia ; Bay, Stefani ; Gill, Penny ; Petrizzi, Richard ; Divita, Lorynn
Publisher:	Fairchild Books
Date:	03/09/2023
Binding:	Boxed Set
Condition:	NEW

This book delves into consumer behavior, what choices consumers make, and what fashion companies can do to keep consumers engaging. Covers new topics of social media, technology, the pandemic, diversity, sustainability, and ethics in fashion.