On the Sidelines: Gendered Neoliberalism and the American Female Sportscaster

On the Sidelines: Gendered Neoliberalism and the American Female Sportscaster

Regular price
$30.00
Sale price
$30.00
Regular price
$30.00
Sold out
Unit price
per 
Shipping calculated at checkout.

Author/Contributor(s): Harrison, Guy ; Dicaro, Julie
Publisher: University of Nebraska Press
Date: 08/01/2021
Binding: Paperback
Condition: NEW

2022 Outstanding Book Award in the Communication and Sport Division from the National Communication Association

When sports fans turn on the television or radio today, they undoubtedly find more women on the air than ever before. Nevertheless, women sportscasters are still subjected to gendered and racialized mistreatment in the workplace and online and are largely confined to anchor and sideline reporter positions in coverage of high-profile men's sports. In On the Sidelines Guy Harrison weaves in-depth interviews with women sportscasters, focus groups with sports fans, and a collection of media products to argue that gendered neoliberalism--a cluster of exclusionary twenty-first-century feminisms--maintains this status quo.

Spinning a cohesive narrative, Harrison shows how sportscasting's dependence on gendered neoliberalism broadly places the onus on women for their own success despite systemic sexism and racism. As a result, women in the industry are left to their own devices to navigate double standards, bias in hiring and development for certain on-air positions, harassment, and emotional labor. Through the lens of gendered neoliberalism, On the Sidelines examines each of these challenges and analyzes how they have been reshaped and maintained to construct a narrow portrait of the ideal neoliberal female sportscaster. Consequently, these challenges are taken for granted as "natural," sustaining women's marginalization in the sportscasting industry.