The Long Tail (Revised, Updated)

The Long Tail (Revised, Updated)

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Author/Contributor(s): Anderson, Chris
Publisher: Grand Central Publishing
Date: 07/08/2008
Binding: Paperback
Condition: NEW
In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.