Words That Work: It's Not What You Say, It's What People Hear

Author/Contributor(s):	Luntz, Frank
Publisher:	Grand Central Publishing
Date:	08/01/2008
Binding:	Paperback
Condition:	NEW

Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.