Managing Cross-Cultural Communication: Principles and Practice

Managing Cross-Cultural Communication: Principles and Practice

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Author/Contributor(s): Maude, Barry
Publisher: Red Globe Press
Date: 04/21/2016
Binding: Paperback
Condition: NEW
Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.