Consumer Behavior: Perspectives, Findings and Explanations (2012)

Consumer Behavior: Perspectives, Findings and Explanations (2012)

$58.95
$58.95
$58.95
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Author/Contributor(s): O'Shaughnessy, John
Publisher: Red Globe Press
Date: 12/04/2012
Binding: Paperback
Condition: NEW
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.