| Author/Contributor(s): | Weeks, Andrea ; Metcalfe, Dorothy A ; Perenchio, Madelyn ; Miller Mordaunt, Veronica |
| Publisher: | Fairchild Books |
| Date: | 09/19/1991 |
| Binding: | Paperback |
| Condition: | NEW |
This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.