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| Author/Contributor(s): |
Litosseliti, Lia
|
| Publisher: |
Continuum
|
| Date: |
12/01/2003
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| Binding: |
Paperback
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| Condition: |
NEW
|
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
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