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| Author/Contributor(s): |
Pinsdorf, Marion
|
| Publisher: |
Fordham University Press
|
| Date: |
03/01/1999
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| Binding: |
Paperback
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| Condition: |
NEW
|
Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell it fast. This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
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