Advertising Diversity: AD Agencies and the Creation of Asian American Consumers

Advertising Diversity: AD Agencies and the Creation of Asian American Consumers

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Author/Contributor(s): Shankar, Shalini
Publisher: Duke University Press
Date: 04/27/2015
Binding: Paperback
Condition: NEW
Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture.