Shoveling Smoke: Advertising and Globalization in Contemporary India

Shoveling Smoke: Advertising and Globalization in Contemporary India

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Author/Contributor(s): Mazzarella, William
Publisher: Duke University Press
Date: 08/05/2003
Binding: Paperback
Condition: NEW
An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.