Selling Mrs. Consumer: Christine Frederick & the Rise of Household Efficiency

Selling Mrs. Consumer: Christine Frederick & the Rise of Household Efficiency

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Author/Contributor(s): Rutherford, Janice Williams
Publisher: University of Georgia Press
Date: 02/24/2003
Binding: Paperback
Condition: NEW
In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home.