| Author/Contributor(s): | Slywotzky, Adrian J.; Morrison, David J.; Andelman, Bob |
| Publisher: | Crown Currency |
| Date: | 2/26/2002 |
| Binding: | Paperback |
| Condition: | NEW |
Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.