The People Look at Radio

Author/Contributor(s):	Lazersfeld, Paul F ; Field, Harry
Publisher:	University of North Carolina Press
Date:	11/01/2011
Binding:	Paperback
Condition:	NEW

This is the first entirely scientific and factual analysis of the radio industry. It is an illuminating book--a book that not only shows what the people think of radio but points out the dangers to radio inherent in a complacent acceptance of favorable questionnaire results.

Originally published in 1946.

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