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| Author/Contributor(s): |
Watson, James L
|
| Publisher: |
Stanford University Press
|
| Date: |
03/13/2006
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| Binding: |
Paperback
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| Condition: |
NEW
|
For the second edition of this widely read-and widely acclaimed-book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.
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