Selling Technology: The Changing Shape of Sales in an Information Economy

Selling Technology: The Changing Shape of Sales in an Information Economy

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Author/Contributor(s): Darr, Asaf
Publisher: Cornell University Press
Date: 02/28/2006
Binding: Paperback
Condition: NEW

Selling Technology offers a look at high-tech markets from within, through the experience of salespeople, purchasing agents, and engineers who construct markets for emergent technologies through their daily engagement in sales interactions. Although...