Going Negative

Going Negative

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Author/Contributor(s): Iyengar, Shanto; Ansolabehere, Stephen
Publisher: Free Press
Date: 8/1/1997
Binding: Paperback
Condition: NEW
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.