The Persona Principle: How to Succeed in Business with Image Marketing

The Persona Principle: How to Succeed in Business with Image Marketing

$20.00
$20.00
$20.00
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Author/Contributor(s): Armstrong, Derek; Yu, Kam wai
Publisher: Touchstone
Date: 5/8/1997
Binding: Paperback
Condition: NEW
Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.

Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.