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| Author/Contributor(s): |
Barthes, Roland
|
| Publisher: |
University of California Press
|
| Date: |
07/25/1990
|
| Binding: |
Paperback
|
| Condition: |
NEW
|
In his consideration of the language of the fashion magazine-the structural analysis of descriptions of women's clothing by writers about fashion-Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
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