Author/Contributor(s): | Ogilvy, David |
Publisher: | Vintage |
Date: | 03/12/1985 |
Binding: | Paperback |
Condition: | NEW |
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.