
Author/Contributor(s): | Ogilvy, David |
Publisher: | Vintage |
Date: | 03/12/1985 |
Binding: | Paperback |
Condition: | NEW |
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities And much, much more.