Afro Sheen: How I Revolutionized an Industry with the Golden Rule, from Soul Train to Wall Street

Author/Contributor(s):	Johnson, George E
Publisher:	Little Brown and Company
Date:	02/04/2025
Binding:	Hardcover
Condition:	NEW

"You might already be familiar with Afro Sheen and Ultra Sheen, but have you heard of the man behind the company that produced these products? In [this book], George Ellis Johnson, the acclaimed self-made businessman, reveals his inspiring and captivating rise from humble beginnings to the top of the haircare industry. At just twenty-seven years old, Johnson created the Johnson Products Company. JPC was the first Black-owned company to trade on a major stock exchange, became the financial sponsor of Soul Train, and was once considered the largest Black-owned manufacturing company in the world. At the height of its success, JPC was worth $37 million (over $225 million today). In this coming-of-age story, Johnson uses the life skills and strong character built from working odd jobs as a teenager and practicing the Golden Rule to create a business that both nurtures and advances the Black community. Without a formal education, he filled a gap in the Black haircare industry and created a high-quality formula for straightening hair and the iconic Ultra Sheen and Afro Sheen products that supported Black people in expressing their authentic beauty"--