The Great American Blow-Up: Puffery in Advertising and Selling (Revised)

The Great American Blow-Up: Puffery in Advertising and Selling (Revised)

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Author/Contributor(s): Preston, Ivan L
Publisher: University of Wisconsin Press
Date: 08/15/1996
Binding: Paperback
Condition: NEW
An assessment of the current state and future of literary studies in the United States, this text challenges the view that literary classics must be relevant to our immediate concerns. It also addresses the question of objectivity in humanistic study.