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| Author/Contributor(s): |
Bateson, J E ; Day, George S ; Lewin, Gordon ; Lovelock, Chris ; Permut, Steven
|
| Publisher: |
Praeger
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| Date: |
11/17/1987
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| Binding: |
Hardcover
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| Condition: |
NEW
|
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
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