Wine Markets: Genres and Identities

Wine Markets: Genres and Identities

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Author/Contributor(s): Hannan, Michael T
Publisher: Columbia University Press
Date: 01/11/2022
Binding: Paperback
Condition: NEW
Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and data analysis, this book provides an unprecedented sociological account of the dynamics of wine markets. It shows how the concepts of genre and collective identity explain producers' choices, whether they are selling traditional or nonconventional wines.