| Author/Contributor(s): | Barker, David |
| Publisher: | Columbia University Press |
| Date: | 08/27/2002 |
| Binding: | Paperback |
| Condition: | NEW |
This book systematically examines the manner and extent to which listening to talk radio results in persuasion. The focus is on the medium's ringleader--Rush Limbaugh--the talk show host with the largest audience by far.