When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media (Revised)

When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media (Revised)

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Author/Contributor(s): Underwood, Doug
Publisher: Columbia University Press
Date: 11/23/1995
Binding: Paperback
Condition: NEW
An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.