Contemporary Strategic Marketing (2007)

Contemporary Strategic Marketing (2007)

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Author/Contributor(s): Brennan, Ross ; Baines, Paul ; Garneau, Paul
Publisher: Bloomsbury Academic
Date: 01/01/2008
Binding: Paperback
Condition: NEW

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan/