The Handbook of Brand Management

The Handbook of Brand Management

$38.00
$38.00
$38.00
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Author/Contributor(s): Arnold, David
Publisher: Basic Books
Date: 03/21/1993
Binding: Hardcover
Condition: NEW
"The Handbook of Brand Management "is an essential resource for getting the most business from a brand name. Whether you are managing a consumer product or service, or preparing to enter this field, "The Handbook of Brand Management" provides an informative and readable overview of the most useful tactics for today's marketplace.