Relationship Marketing: Successful Strategies for the Age of the Customer

Relationship Marketing: Successful Strategies for the Age of the Customer

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Author/Contributor(s): McKenna, Regis
Publisher: Basic Books
Date: 05/21/1993
Binding: Paperback
Condition: NEW
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.