Adding product to your cart
| Author/Contributor(s): |
Sytch, Maxim
|
| Publisher: |
Oxford University Press
|
| Date: |
01/24/2025
|
| Binding: |
Hardcover
|
| Condition: |
NEW
|
In
The Influence Economy, Maxim Sytch explores the external influences that nudge buyers toward questionable decisions and consumption, revealing how professional services--consulting, marketing, banking, and legal firms--create demand for unnecessary and potentially harmful products and services. Sytch finds that such supplier-induced demand can take many forms, from superfluous reorganizations and frivolous lawsuits to ill-conceived acquisitions, which lead to wasted resources, demotivated workforces, and operational setbacks. Based on empirical analyses and interviews, Sytch identifies the conditions under which supplier-induced demand is likely to occur and offers insights into mitigating its effects in today's economy.
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
