| Author/Contributor(s): | Levin, Doron P. |
| Publisher: | Mariner Books |
| Date: | 10/17/1996 |
| Binding: | Paperback |
| Condition: | NEW |
A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.