Adding product to your cart
| Author/Contributor(s): |
Merton, Robert K.
|
| Publisher: |
Free Press
|
| Date: |
5/1/1990
|
| Binding: |
Paperback
|
| Condition: |
NEW
|
The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
