Metaphor and Mills: Figurative Language in Business and Economics

Author/Contributor(s):	Herrera-Soler, Honesto ; White, Michael
Publisher:	Walter de Gruyter
Date:	06/14/2012
Binding:	Hardcover
Condition:	NEW

While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.