The Birth of a Consumer Society: The Commercialization of Eighteenth-century England

Author/Contributor(s):	McKendrick, Neil; Brewer, John; Plumb, J. H.
Publisher:	Edward Everett Root Publishers
Date:	10/19/2018
Binding:	Paperback
Condition:	NEW

This enormously influential book by three leading historians was a revolution in the understanding of commercialisation and the economy, entrepreneurship, innovation, and the consumer revolution. Neil McKendrick studies the fashion and the pottery industries, and created a new framework for enquiring into fundamental issues. John Brewer examines the commercialisation and politics. J.H. Plumb considers the social; changes brought about by commercialization, looking in particular at leisure, the `new world' of children, and the acceptance of modernity.