Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales

Author/Contributor(s):	Cash, Paul ; Trezona, James
Publisher:	Practical Inspiration Publishing
Date:	04/27/2021
Binding:	Paperback
Condition:	NEW

There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.