No B.S. Marketing to the Affluent (Fourth Edition): The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

Author/Contributor(s):	Kennedy, Dan S.; Fischer, Martin J.
Publisher:	Entrepreneur Press
Date:	9/2/2025
Binding:	Paperback
Condition:	NEW

Want to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent!

In this 4th edition of No B.S. Marketing to the Affluent, millionaire-maker Dan S. Kennedy teams up with “Million Dollar Waiter” Martin Fisher to unlock the profits of the economy’s most stable demographic.

Learn how to:

• Speak Their Language: The wealthy think and act differently than the regular consumer. Learn how to reach them by refl ecting their unique values and desires.
• Leverage E-Factors: Uncover the key emotional forces that make affluent customers eager to spend (and keep spending).
• Build Million-Dollar Marketing Systems: Follow step-by-step instructions to create marketing strategies that generate consistent, high-value clients.
• Utilize Relationship Marketing: Discover the unique service, trust-building, and engagement techniques to foster long-lasting relationships.

Don’t settle for survival. With No B.S. Marketing to the Affluent, learn how to target the wealthy and watch your business win big.