Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response from Both Sides of the Marketing Fence

Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response from Both Sides of the Marketing Fence

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Author/Contributor(s): Cesari, Rick ; Westfield, Barb
Publisher: Advantage Media Group
Date: 11/27/2018
Binding: Paperback
Condition: NEW