The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

Author/Contributor(s):	Bly, Robert W.
Publisher:	Entrepreneur Press
Date:	3/19/2019
Binding:	Paperback
Condition:	NEW

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.